Creative production
Live-action

Ministerio de Consumo

Ministerio de Consumo

Sé más juguete

Sé más juguete

Year
2022
Type of proyect
Creative production
Live-action

We teamed with Kitchen to produce “Sé más juguete”, the Christmas campaign for the Ministry of Consumer Affairs aimed at addressing gender roles in children’s play. Following an extensive, yet beautiful casting of toys, we built a kid’s room in a sound stage from scratch, and shot the film in one day.

We teamed with Kitchen to produce “Sé más juguete”, the Christmas campaign for the Ministry of Consumer Affairs aimed at addressing gender roles in children’s play. Following an extensive, yet beautiful casting of toys, we built a kid’s room in a sound stage from scratch, and shot the film in one day.

Credits

Credits

Client
Ministerio de Consumo

Agency
Kitchen

Production company
MCNULTY

Director
Rodrigo Rodríguez

Cinematographer
Rafa G. Arroyo

Art director
Valerie Moso

Client
Ministerio de Consumo

Agency
Kitchen

Production company
MCNULTY

Director
Rodrigo Rodríguez

Cinematographer
Rafa G. Arroyo

Art director
Valerie Moso

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